Hot Wheels Point of Purchase Designs

Client
Fastlane Footwear

Statistics
Computer concept mockup

Highlights 
Point-of-Purchase and packaging concepts for a line of children's footwear based on Matel® Hotwheels toys. The client, Fastlane Footwear, manufactures children's footwear under license from several companies, including Chevy, Ford, NASCAR and McDonalds.

These mockups were developed to pursue a license with Matel ®.

Hotwheels is a Trademark of Matel® Page Design © 1998 C. Pryce